Dear Working Wise: As the manager of a small retail store, I’ve noticed the economy is starting to pick up again — sales are up, but so is my turnover.
How can I find new staff and keep my current staff when other employers are offering more money? — Rattled Retailer
Dear Rattled: Staffing is one of the biggest challenges for any organization: large or small.
Alberta’s unemployment rate has dropped significantly over the past year to just over five per cent. Some employers are starting to have trouble finding workers with the right skills or staff willing to stay at lower-paying jobs.
Employee turnover is expensive — replacing an employee costs between 70 per cent and 200 per cent of their annual salary.
Staff retention is no accident — successful employers invest careful thought into what attracts jobs seekers and keeps their employees coming to work every day.
A great starting point is to:
• Ask new hires why they came — highlight and build upon these factors;
• Ask current staff why they stay — highlight and build upon these factors;
• Ask departing staff why they are leaving; and
• Ask current staff for suggestions for improvement and how to retain staff.
Keep records and look for patterns that highlight areas of weakness that you can improve upon. You should also watch for areas of strength that you can emphasize in your job postings.
You can also try these low-cost staff-retention ideas from the Beyond Pay & Benefits publication in the Alberta Employment & Immigration Employer Tool Kit:
• Reward cost-saving ideas;
• Celebrate employee birthdays;
• Offer flexible work schedules — support work-life balance;
• Allow banked days/earned days off;
• Support job sharing;
• Allow staff to work from home;
• Begin casual dress days;
• Offer an extra day off to work at a local charity of the employee’s choice;
• Satisfy their hunger — organize a pizza day or pot-luck lunch;
• Offer product discounts;
• Provide free parking/subsidized parking;
• Organize staff parties;
• Give them a better job title;
• Recognize staff achievements;
• Offer formal and informal training;
• Build a positive work culture by ensuring supervisors are properly trained and supported to manage staff;
• Engage your employees — help them understand how they contribute to the organization as a whole and where the organization is headed — the vision.
Once you have lowered your staff turnover, you are going to need to replace the staff you have lost.
Be the first employer that job-seekers think of when they start their job search by becoming known for one or more of the following:
• Providing training opportunities to staff;
• Hiring from within — developing your current employees;
• Offering a safe/healthy/positive working environment;
• Having positive employee-supervisor relationships;
• Recognizing employee contributions;
• Supporting work-life balance;
• Supporting the community;
• Providing pay and benefits that are competitive in your industry;
• Making the work personally rewarding for staff;
• Providing job security.
For more information and tips on attracting, developing and retaining staff, check out the Employer Tool Kit at http://employment.alberta.ca/etoolkit.
Good luck!
Working Wise is compiled by Charles Strachey of Alberta Employment and Immigration (charles.strachey@gov.ab.ca) for general information.