Students try hands at business strategy

Boardrooms in downtown Red Deer were abuzz last Friday, as business students from across the province strategized on how best to bring a Chinese beer to the Canadian market.

Boardrooms in downtown Red Deer were abuzz last Friday, as business students from across the province strategized on how best to bring a Chinese beer to the Canadian market.

Teams from 13 post-secondary institutions were in the city for the Alberta Deans of Business Case Competition, an annual event that was hosted this year by Red Deer College’s Donald School of Business.

Each team was issued a business case based on the real-world experiences of Hi-bridge Consulting Corp. of Vancouver, and given a day to develop recommendations.

They presented these to a panel of judges on Saturday, with the top three teams awarded cash prizes.

“It was a pretty intense day, but at the same time it was fun,” said Caitlin Moffat, who is in her first year of Red Deer College’s business administration program and was a member of the RDC team.

Moffat said her group finished its preparations at about 11:30 p.m. Friday night, and then went before the judges at 8:40 a.m. the following morning. The experience, she said, was invaluable.

Darcy Mykytyshyn, dean of the Donald School of Business, agreed that the competition gave its young participants a taste of what the business world is like.

That realism was heightened this year by the fact that a number of downtown companies opened their boardrooms to the teams.

Moffat and her RDC classmates, for instance, gathered in the offices of Blackrock Oilfield Service Ltd.

“We were able to partner with downtown companies to pull this event off,” said Mykytyshyn, adding that sponsoring businesses also met with the students and watched them present.

“They’re looking for great talent, and you have the best business students in Alberta participating in this competition,” he said of the resulting recruiting opportunity.

This year’s Alberta Deans of Business Case Competition also gave Mykytyshyn a chance to showcase the Donald School of Business’s downtown facilities to his counterparts from other colleges.

“They liked the space that we’ve developed; they loved the technology we have,” he said.

“They were very complimentary of our location.”

That included RDC’s City Centre Stage, where the student presentations took place.

The judges, who were selected by an Alberta Deans of Business committee, included Ryan Krutzfeldt, vice-president of operations with Collicutt Energy Services Corp.; and Jodi Foster, senior human resources consultant with Servus Credit Union Ltd.

The third judge was Shu Guo, president of Hi-bridge Consulting — the company the case was based on.

In addition to Red Deer College, the institutions taking part in the 2014 Alberta Deans of Business Case Competition were Olds College, Bow Valley College, Grande Prairie Regional College, Keyano College, Lakeland College, Lethbridge College, MacEwan University, Medicine Hat College, NAIT, NorQuest College, SAIT, and a combined team involving Portage College and Northern Lakes College.

Lakeland College received the first-place prize of $4,000, with Lethbridge College finishing second and claiming $2,500, and Grande Prairie Regional College coming in third and earning $1,500.

Moffat was joined on the RDC team by Brian Tuazon, Jeffrey Ireland and two other students whose names were not immediately available. The Olds College team consisted of Jasmine Boucher, Alyssa Campkin, Cal Haddow, Carli Wall and Laura Woodard.

hrichards@bprda.wpengine.com

Just Posted

The City of Red Deer sits at 249 active cases of the virus, after hitting a peak of 565 active cases on Feb. 22. (Black Press file image)
Red Deer down to 119 active COVID-19 cases

Province identifies 179 new cases Saturday

Red Deer Emergency Services responded to an explosion at a duplex on Rupert Crescent Saturday morning. (Photo by Sean McIntosh/Advocate staff)
Firefighters respond to explosion in Red Deer early Saturday morning

There was an explosion at a Red Deer duplex early Saturday morning.… Continue reading

Terry Betts, of Kananaskis, looks at the vehicle he was hoping to sell during the Quick Times Red Deer Swap Meet in the Westerner Park parking lot Saturday. (Photo by Sean McIntosh/Advocate staff)
Quick Times Red Deer Swap Meet held outdoors

A big automotive swap meet was held outdoors this year in Red… Continue reading

The Alberta Sports Hall of Fame and Museum is set to re-open on July 2. (File Photo)
Alberta Sports Hall of Fame and Museum to reopen Monday

The Alberta Sports Hall of Fame and Museum will reopen for visitors… Continue reading

Huzaifa (left), Saif (middle) and Zoya (right) were among the 60 or so Red Deerians who participated in a vigil for the victims of a recent terrorist attack that killed four people in London Ont. (Photo by BYRON HACKETT/Advocate Staff)
Red Deer vigil honours victims of London, Ont. terrorist attack

About 60 people gathered at the corner of 49 Ave. and 50… Continue reading

A man wears a face mask as he walks by a sign for a COVID-19 vaccination site in Montreal, Sunday, May 16, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
Canada paid a premium to get doses from Pfizer earlier than planned

OTTAWA — Canada paid a premium to get more than 250,000 doses… Continue reading

The Kamloops Indian Residential School in Kamloops, B.C., is shown in this 1930 handout photo. HO — Deschatelets-NDC Archives
Calls grow for Ottawa to review settlement decisions for residential school survivors

Lawyer Teri Lynn Bougie still cries when she talks about the final… Continue reading

Syringes are readied at a COVID-19 mobile vaccination clinic for members of First Nations and their partners, Friday, April 30, 2021 in Montreal. Most of the federal contracts for COVID-19 vaccines allow for Canada to donate some of its doses to other countries or international aid organizations and in at least three cases, for the doses to be resold.THE CANADIAN PRESS/Ryan Remiorz
Canada’s vaccine contracts allow for doses to be donated, in some cases resold

OTTAWA — Most of the federal contracts for COVID-19 vaccines allow for… Continue reading

Grand Chief Stewart Phillip, President of the Union of British Columbia Indian Chiefs, responds to the report on the National Inquiry into Missing and Murdered Indigenous Women and Girls, in Vancouver, on Monday June 3, 2019. As stories of the horrors of residential schools circulate after the Tk'emlups te Secwepemc First Nation announced it had located what are believed to be the remains of 215 children, Grand Chief Stewart Phillip of the Union of B.C. Indian Chiefs said he feels a connection with the former students. THE CANADIAN PRESS/Darryl Dyck
Two sides of the same coin: Ex-foster kids identify with residential school survivors

VANCOUVER — As stories of the horrors of residential schools circulate after… Continue reading

A woman sits and weeps at the scene of Sunday's hate-motivated vehicle attack in London, Ont. on Tuesday, June 8, 2021. Four members of a family in London, Ont., are set to be buried today. The public has been invited to help celebrate the lives of Talat Afzaal, 74, her son Salman Afzaal, 46, his wife Madiha Salman, 44, and their 15-year-old daughter Yumna Salman.THE CANADIAN PRESS/ Geoff Robins
Funeral to be held today for London family killed in attack

LONDON, Ont. — Four members of a Muslim family killed in what… Continue reading

Canadian Prime Minister Justin Trudeau and United States President Joe Biden listen to United Kingdom Prime Minister Boris Johnson deliver opening remarks at a plenary session at the G7 Summit in Carbis Bay, United Kingdom Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Trudeau to discuss foreign policy with G7 leaders at second day of summit meeting

CARBIS BAY, CORNWALL, ENGLAND — Foreign policy is on the agenda for… Continue reading

Multivitamins are shown on the packaging line at the Pfizer plant in Montreal, Thursday, July 12, 2012. THE CANADIAN PRESS/Graham Hughes
Canadian drug companies want new pricing regs delayed again until after pandemic

OTTAWA — Almost three dozen Canadian pharmaceutical companies made a direct appeal… Continue reading

In this file photo, a lotto Max ticket is shown in Toronto on Monday Feb. 26, 2018. (By THE CANADIAN PRESS)
No winning ticket for Friday’s $70 million Lotto Max jackpot

TORONTO — The massive $70 million dollar Lotto Max jackpot remained unclaimed… Continue reading

Most Read