Students try hands at business strategy

Boardrooms in downtown Red Deer were abuzz last Friday, as business students from across the province strategized on how best to bring a Chinese beer to the Canadian market.

Boardrooms in downtown Red Deer were abuzz last Friday, as business students from across the province strategized on how best to bring a Chinese beer to the Canadian market.

Teams from 13 post-secondary institutions were in the city for the Alberta Deans of Business Case Competition, an annual event that was hosted this year by Red Deer College’s Donald School of Business.

Each team was issued a business case based on the real-world experiences of Hi-bridge Consulting Corp. of Vancouver, and given a day to develop recommendations.

They presented these to a panel of judges on Saturday, with the top three teams awarded cash prizes.

“It was a pretty intense day, but at the same time it was fun,” said Caitlin Moffat, who is in her first year of Red Deer College’s business administration program and was a member of the RDC team.

Moffat said her group finished its preparations at about 11:30 p.m. Friday night, and then went before the judges at 8:40 a.m. the following morning. The experience, she said, was invaluable.

Darcy Mykytyshyn, dean of the Donald School of Business, agreed that the competition gave its young participants a taste of what the business world is like.

That realism was heightened this year by the fact that a number of downtown companies opened their boardrooms to the teams.

Moffat and her RDC classmates, for instance, gathered in the offices of Blackrock Oilfield Service Ltd.

“We were able to partner with downtown companies to pull this event off,” said Mykytyshyn, adding that sponsoring businesses also met with the students and watched them present.

“They’re looking for great talent, and you have the best business students in Alberta participating in this competition,” he said of the resulting recruiting opportunity.

This year’s Alberta Deans of Business Case Competition also gave Mykytyshyn a chance to showcase the Donald School of Business’s downtown facilities to his counterparts from other colleges.

“They liked the space that we’ve developed; they loved the technology we have,” he said.

“They were very complimentary of our location.”

That included RDC’s City Centre Stage, where the student presentations took place.

The judges, who were selected by an Alberta Deans of Business committee, included Ryan Krutzfeldt, vice-president of operations with Collicutt Energy Services Corp.; and Jodi Foster, senior human resources consultant with Servus Credit Union Ltd.

The third judge was Shu Guo, president of Hi-bridge Consulting — the company the case was based on.

In addition to Red Deer College, the institutions taking part in the 2014 Alberta Deans of Business Case Competition were Olds College, Bow Valley College, Grande Prairie Regional College, Keyano College, Lakeland College, Lethbridge College, MacEwan University, Medicine Hat College, NAIT, NorQuest College, SAIT, and a combined team involving Portage College and Northern Lakes College.

Lakeland College received the first-place prize of $4,000, with Lethbridge College finishing second and claiming $2,500, and Grande Prairie Regional College coming in third and earning $1,500.

Moffat was joined on the RDC team by Brian Tuazon, Jeffrey Ireland and two other students whose names were not immediately available. The Olds College team consisted of Jasmine Boucher, Alyssa Campkin, Cal Haddow, Carli Wall and Laura Woodard.

hrichards@bprda.wpengine.com

Just Posted

Updated: SUV smashes through fences and deck in Anders

Driver taken to hospital after SUV veered off 30th Avenue into Anders

Art on Red Deer billboard a reminder of aboriginal women’s strength

Joane Cardinal-Schubert’s image is part of Resilience Project, shown from coast to coast

Red Deer’s new ‘equity co-ordinator’ will promote tolerance

Andrea Lacoursiere was hired by city with Alberta Human Rights funding

More bridge work this summer in Red Deer’s Coronation Park

The park’s north bridge is being rebuilt to ensure safety

Man badly injured in off-road vehicle collision on Saturday

Incident happened in Mountain View County about 10:50 p.m.

CFIA inspects after video shows pigs crammed into B.C. transport truck

The video shows pigs piled on top of one another in a transport truck on a “sweltering” hot day last week

Cubs’ Kyle Schwarber falls to Bryce Harper in Home Run Derby final

WASHINGTON — Nationals Park was eerily quiet late Monday when Kyle Schwarber… Continue reading

Lava crashes through roof of Hawaii tour boat, injuring 23

HONOLULU — An explosion caused by lava oozing into the ocean sent… Continue reading

Banff holds blessing ceremony with Indigenous elders before letting bison roam

BANFF, Alta. — Several Indigenous elders were flown by helicopter into the… Continue reading

Research expedition looks at unseen depths of Labrador Sea ecosystem

ST. JOHN’S, N.L. — Last summer, a team of scientists returned from… Continue reading

Protesters camped outside Saskatchewan legislature taking province to court

REGINA — Protesters camped outside the Saskatchewan legislature say they are taking… Continue reading

British PM accepts key amendments from hardline Brexiteers

LONDON — British Prime Minister Theresa May on Monday accepted amendments to… Continue reading

‘City of icebergs:’ Study says 100s of Arctic glaciers shrinking, disappearing

The statistics in her recently published paper say it all: hundreds of… Continue reading

U.S. hits back with WTO challenge against Canada’s retaliatory tariffs

OTTAWA — The United States fired back Monday at the Canadian government’s… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month