Support for Tim Hortons cuts across politics, age, money: poll.

The double double and cruller have it over the latte and biscotti hands down, a new poll suggests.

Array

OTTAWA — The double double and cruller have it over the latte and biscotti hands down, a new poll suggests.

The survey suggests that fans of the iconic Tim Hortons brand — which has outlets from Kelowna to Kandahar — outnumber Starbucks people 4-1.

And it indicates that Tim Hortons is the great Canadian leveller, whose popularity cuts across political lines and unites old and young, rich and poor.

Folklore portrays the average Tim’s customer as a pickup-driving Everyman in a flannel shirt and baseball cap who scorns frappucinos, isn’t sure what a latte is and embraces hockey and hunting. It’s supposedly the place where the average Joe gets his joe.

The poll suggests, though, that the well-off Tory is almost as likely to drop in to Tim’s as the blue-collar New Democrat or the downtown Liberal.

Overall, the Canadian Press Harris-Decima survey found 49 per cent of respondents called themselves Tim Hortons people, as opposed to 12 per cent who preferred the Starbucks label. About 26 per cent chose neither company and 11 per said they didn’t drink coffee.

The same rough 50-10 split showed up when Tim’s customers were asked about their political preferences.

Among those calling themselves Conservatives, 53 per cent went with Tim Hortons and 10 per cent chose Starbucks. Among Liberals, the divide was 49-13. For the NDP, it was 54-11 in favour of Tim’s, the Greens split 50-14 for Tim’s and BQ supporters divided 44-12.

Among people under 30, Tim’s got 55 per cent support, while 46 per cent of those over 50 also chose Tim’s.

Among those earning under $100,000 a year, 51 per cent went with Tim’s. Among those making over $100,000, 46 per cent were for Tim’s.

The data suggest that no one has a lock on the Tim’s crowd.

“Tim Hortons customers are equal-opportunity voters,” said Jeff Walker, Harris-Decima senior vice-president.

He said the results suggest that if political parties are aiming for the coffee-shop vote, they’d better concentrate on the Tim’s crowd because no one can get elected without a sizable chunk of that vote

The poll questioned about 1,000 people in an omnibus telephone survey April 23-May 3 and is considered accurate to within 2.2 per cent 19 times in 20.

Just Posted

Celebrating 4-20 in Red Deer

For years, 4-20 was a time to protest for the legalization of… Continue reading

Optimism remains for Red Deer hospital expansion

Red Deer’s incoming UCP MLAs both have been strong supporters of expansion

Sport of axe throwing growing in Red Deer

True North Axe Throwing wants sport to be ‘Canadian version of darts’

RDC cancels championship-winning golf program due to tight finances

Short season, small number of student golfers were also considerations

WATCH: An ‘Eggstemely Fun Easter’ at Bower Place in Red Deer

Bower Place mall made sure Red Deer families were able to have… Continue reading

Dozens hurt in collapse of deck during wedding celebration in Langley, B.C.

LANGLEY, B.C. — Police say dozens of people were injured, some critically,… Continue reading

No winning ticket for Friday night’s $25 million Lotto Max jackpot

TORONTO — No winning ticket was sold for the $25.5 million jackpot… Continue reading

Uber driver charged in two sexual assault investigations: Toronto police

Toronto police say an Uber driver is facing sexual assault charges in… Continue reading

PEI Green party candidate Josh Underhay and son killed in canoeing accident

CHARLOTTETOWN — With only a few days before voters were to go… Continue reading

Egyptians vote on changes that would extend el-Sissi’s rule

CAIRO — Egyptians cast their ballots Saturday on the first of three… Continue reading

Ex-Marine arrested in North Korea embassy attack in Madrid

WASHINGTON — A man suspected of involvement in a mysterious dissident group’s… Continue reading

New bout of heavy fighting in Yemen kills dozens

SANAA, Yemen — Yemeni officials say heavy fighting in Yemen’s southern Dhale… Continue reading

Most Read