‘The Avengers’ assembles record box office

LOS ANGELES — Hulk, smash. That’s what Captain America tells the Incredible Hulk to do in 'The Avengers', and that’s what the Marvel Comics superhero mash-up did at the box office, smashing the domestic revenue record with a $200.3 million debut.

LOS ANGELES — Hulk, smash.

That’s what Captain America tells the Incredible Hulk to do in “The Avengers,” and that’s what the Marvel Comics superhero mash-up did at the box office, smashing the domestic revenue record with a $200.3 million debut.

It’s by far the biggest opening ever, shooting past the previous record of $169.2 million for the debut of last year’s “Harry Potter” finale.

“The Avengers” added $151.5 million overseas over the weekend to bring its total to $441.5 million since it began opening internationally a week earlier.

That raised the film’s worldwide haul to $641.8 million in barely a week and a half, more than its Marvel superhero forerunners “Iron Man,” ”Iron Man 2,“ ”Thor“ and ”Captain America“ took in during their entire runs.

If distributor Disney’s domestic estimate Sunday holds when the final weekend count is released Monday, “The Avengers” would be the first movie ever to haul in $200 million in a single weekend.

A $200 million total for every movie in release is considered a great weekend for the business as a whole, so “The Avengers” redefines the standards for a blockbuster debut.

“If ’The Avengers’ is any indication, we’re going to see a leap rather than a gentle little nudge into new territory, and the lineup is there to justify it going forward,” said Greg Foster, chairman and president of the huge-screen IMAX cinema chain.

Crowds were so anxious to see the film on IMAX’s giant screens that Foster said the company had only one problem: it ran out of seats to sell.

Hollywood launched a potentially record-shattering summer with a vengeance, “The Avengers” landing as just the first of three huge superhero tales that highlight a lineup filled with other blockbusters in the making.

“The Amazing Spider-Man” follows on July 3 and “The Dark Knight Rises” wraps up the current Batman series on July 20.

Until the “Harry Potter” finale, 2008’s “The Dark Knight” had held the revenue record with a $158.4 million debut. Before that, the record-holder was 2007’s “Spider-Man 3” with $151.1 million.

So anticipation for those two films could rival that of “The Avengers.”

Along with the superhero films, Hollywood’s summer lineup includes the action tales “Men in Black 3,” ”G.I. Joe: Retaliation,“ ”Battleship,“ ”Total Recall“ and ”Prometheus,“ director Ridley Scott’s return to the sci-fi territory of his horror hit ”Alien.“

Big family fare includes the animated adventures “Brave,” from “Toy Story” creator Pixar Animation, and the sequels “Ice Age: Continental Drift” and “Madagascar 3: Europe’s Most Wanted.”

The comedy lineup features Adam Sandler’s “That’s My Boy,” Will Ferrell’s “The Campaign” and Sacha Baron Cohen’s “The Dictator.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Masks were made mandatory in any workplace setting across Alberta as the premier introduced sweeping measures to prevent the further spread of COVID-19. (Photo by Paul Cowley/ Advocate Staff)
Kenney declares state of public health emergency as COVID-19 cases rise

High schools shift to online learning, businesses face new restrictions

Lynne McConnell, a Red Deer single mom who runs a delivery company, is left without a car for her business after her vehicle was stolen twice in about 48 hours. Photo by Mamta Lulla/Advocate staff
Highway 11, from Sylvan Lake to Rocky Mountain House, is about to be twinned in a $120-million project announced Friday. Photo by PAUL COWLEY/Advocate staff
Town of Sylvan Lake likes Highway 11 twinning plans

Province plans to twin Highway 11 to Rocky Mountain House

Lynn Van Laar, chair of this year’s Christmas Wish Breakfast, said the event was planned outdoors to minimize the risk of COVID. Photo by Mamta Lulla/Advocate staff
Outdoor Christmas Wish Breakfast helps central Alberta families this holiday season

The coronavirus pandemic isn’t going to stop children from having a merry… Continue reading

QMJHL Roundup: Armada down Olympiques to extend win streak to seven games

QMJHL Roundup: Armada down Olympiques to extend win streak to seven games

Nashville SC ends Toronto FC’s season with stunning 1-0 extra time upset

Nashville SC ends Toronto FC’s season with stunning 1-0 extra time upset

Juve, Barça, Chelsea, Sevilla advance in Champions League

Juve, Barça, Chelsea, Sevilla advance in Champions League

Toronto Raptors guard Fred VanVleet (23) brings the ball up court against Atlanta Hawks guard Trae Young (11) during the first half of NBA basketball action in Toronto on January 28, 2020. The Raptors officially annoucned that VanVleet has agreed to a multi-year contract with the team. THE CANADIAN PRESS/Frank Gunn
Raptors guard Fred VanVleet says contract negotiations were “easy”

Raptors guard Fred VanVleet says contract negotiations were “easy”

FC Cincinnati head coach Alan Koch waves to the crowd before an MLS soccer match against the Portland Timbers in Cincinnati on March 17, 2019. Canadian Premier League team FC Edmonton has hired Koch as head coach and director of football operations.THE CANADIAN PRESS/AP, John Minchillo
FC Edmonton names Alan Koch coach of Canadian Premier League club

FC Edmonton names Alan Koch coach of Canadian Premier League club

Time running short for NHL to start next season Jan. 1

Time running short for NHL to start next season Jan. 1

Former Chicago Blackhawk Fred Sasakamoose, one of the first Indigenous pro hockey players, is honoured at the Edmonton Oilers and Chicago Blackhawks game in Edmonton on December 29, 2017. THE CANADIAN PRESS/Jason Franson
Fred Sasakamoose, Indigenous NHL pioneer, dies at age 86 after presumed COVID-19 case

Fred Sasakamoose, Indigenous NHL pioneer, dies at age 86 after presumed COVID-19 case

Thanksgiving lessons jettison Pilgrim hats, welcome truth

Thanksgiving lessons jettison Pilgrim hats, welcome truth

Most Read