Officials with Travel Alberta say the economic benefit will outweigh the cost of bringing reality TV stars to Edmonton last weekend.
The province and the Edmonton Economic Development Corp. dished out about $20,000 to bring in Bachelorette stars Ashley Hebert and J.P. Rosenbaum.
The couple took in the Edmonton Fringe Festival, visited the Art Gallery of Alberta and dined at local restaurants. Richard Wong with Travel Alberta says it’s an investment that should pay off in the long run.
Wong admits it’s hard to measure the amount of economic return from such a visit.
But he says the exposure through social media alone is a huge boost.
“In comparison to what we’re getting back, it was certainly a good investment.”