Travel Alberta Road Show coming to Red Deer on April 11

Travel Alberta’s 2014 Road Show will hit Red Deer on April 11.

Travel Alberta’s 2014 Road Show will hit Red Deer on April 11.

The annual event will this year feature information about Alberta’s new tourism framework, provide an update on Travel Alberta’s business and marketing strategy, and describe tourism-related programs.

Officials from Travel Alberta, Alberta Tourism, Parks and Recreation, and the local Destination Marketing Organization will be on hand, with these individuals to participate in round table sessions with other attendees.

The Travel Alberta Road Show will stop in 14 communities between April 3 to 15. There is no charge to attend the half-day sessions but pre-registration is required.

Additional information about the Red Deer event will be released closer to its date.

Alberta’s tourism industry is valued at $7.8 billion, with Travel Alberta seeking to grow this to $10.3 billion by 2020.