EDMONTON — People apparently opposed to nuclear power in Alberta have depicted their views on at least one billboard that touts the controversial technology.
Bruce Power, an Ontario company exploring nuclear development in the province, has put up billboards pitching the power source as a clean energy alternative in four Alberta communities.
But one of the company’s ads recently was painted over with a glowing, dead cow with a nuclear symbol branded on its rump and the slogan “A New Brand of AB Beef.” There was also a radioactive symbol painted in the “o” in Bruce Power’s name.
Albert Cooper, a spokesman with Bruce Power, shrugged off the graffiti.
“It’s not a big deal,” he said. “We simply replaced the board and moved on.”
Still, photos of the billboard were circulated among anti-nuclear advocates.
Bruce Power is lobbying to build between two and four reactors in Alberta. It has been running ads since the spring.
“We want people to know about our company, and billboards are one way to let people know our name and about our presence,” Cooper said.