Wheat Board invites farmers to shoot, score

The Canadian Wheat Board is well known for the grain price pools it operates. Now it’s added a hockey pool to its offerings. The CWB announced on Tuesday that it’s giving farmers the opportunity to demonstrate their hockey knowledge and possibly win prizes. They can do so by entering the CWB’s new NHL playoff pool. CWB president and CEO Ian White introduced the pool in a playful news release.

The Canadian Wheat Board is well known for the grain price pools it operates. Now it’s added a hockey pool to its offerings.

The CWB announced on Tuesday that it’s giving farmers the opportunity to demonstrate their hockey knowledge and possibly win prizes. They can do so by entering the CWB’s new NHL playoff pool.

CWB president and CEO Ian White introduced the pool in a playful news release.

“The launch of CWB’s new hockey pool is perfectly timed for farmers who have not yet entered a playoff pool, or for those who want to mitigate their playoff pool risk. There are other playoff pool options out there, but farmers recognize CWB as the industry expert in running pools.

“We wanted to provide them with a trusted, expert option in a marketplace that is highly fragmented.”

Free to all farmers, CWB’s hockey pool offers prizes of $500, $250 and $100. Farmers can sign up at www.cwb.ca/hockeypool, and can change their picks prior to the sign-up deadline of Monday, May 6 at 5 p.m.