Six month old Aris Gregg looks out from his snuggly as his mother Bonnee  talks with Wheat Canada owner Kat Bouchard at a pop-up store at CROP Hair Boutique in Red Deer on Monday.

Six month old Aris Gregg looks out from his snuggly as his mother Bonnee talks with Wheat Canada owner Kat Bouchard at a pop-up store at CROP Hair Boutique in Red Deer on Monday.

Wheat Canada opens doors

A Red Deer family has brought a Danish line of children’s wear to Canada.

A Red Deer family has brought a Danish line of children’s wear to Canada.

Kat and Aaron Bouchard, and Kat’s parents Kerry and Susan Wiggins, started Wheat Canada on Feb. 15. Kat and Aaron had seen Wheat clothing — which is designed in Denmark — at a Brooklyn boutique and were struck by its unique look.

“We just fell in love with it,” said Kat.

After determining that the brand was available in Europe, Asia and the United States — but not Canada — they contacted Wheat founders Charlotte and Peter Galsgaard.

The Galsgaards authorized the Bouchards and Wigginses to sell their products online in Canada, and Wheat Canada was born. Kat said they opted not to sell through retailers and their own stores to keep prices down.

“Right now, if you look at the price point of the brand in Canada, it’s about 30 per cent lower than what it is in the States and Europe. We really want to keep it that way.”

Wheat Canada is being promoted via social media, and has been featured in Canadian Family magazine.

But its owners are eager to showcase the product directly to parents.

“It’s an online clothing store, but we’re trying to do some pop-up shops, trade shows, as many things as we can to get the clothes in front of people to introduce the brand to moms,” said Kat.

Wheat Canada’s first pop-up shop appeared this Sunday and Monday at CROP Hair Boutique, which the Bouchards own and operate.

The public response was good, and they plan to stage others across Canada in the future.

Wheat clothing is designed for children from three months to 14 years, said Kat. It provides a unique style and high quality at a reasonable price, she said.

“We’ve had a lot of excitement from moms who are looking for something a little bit different than what is normally available here in Canada.”

Additional information about Wheat Canada can be found online at wheatcanada.ca.

The business will be among the exhibitors at the All Things Pretty Market May 3 from 10 a.m. to 4 p.m. at the Westerner Park Chalet.

hrichards@bprda.wpengine.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

(Advocate file photo).
Red Deer’s downtown restaurants can apply for patio licences

It will allow for expanded seating capacity

Some workers at Sobeys in Rocky Mountain House have recently tested positive for COVID-19. (File photo)
Sobeys in Rocky Mountain House reports COVID-19 workers

10 positive tests since last Thursday

A woman walks through Toronto’s financial district on Monday, July 30, 2018. A new poll suggests most Canadians believe there’s still a long way to go to achieve gender equality in this country. THE CANADIAN PRESS/Graeme Roy
Canadians, especially women, say gender equality not achieved in Canada: Poll

63 per cent said equality between men and women has not been achieved

FILE - In this March 3, 2021, file photo, anti-coup protesters run as one of them discharges a fire extinguisher to counter the impact of tear gas fired by riot policemen in Yangon, Myanmar. The escalation of violence in Myanmar as authorities crack down on protests against the Feb. 1 coup is adding to pressure for more sanctions against the junta, as countries struggle over how to best confront military leaders inured to global condemnation. (AP Photo/File)
Escalating violence raises pressure for Myanmar sanctions

More shootings were reported over the weekend

A moth-killing drone hovers over crops in a green house in Monster, Netherlands, Thursday, Feb. 25, 2021. A Dutch startup is using drones to kill moths in midair as a way of protecting valuable crops in greenhouses that are damaged by caterpillars. PATS Indoor Drone Solutions emerged from the work of a group of students looking for ways to kill mosquitos in their dorm rooms. The drones themselves are very basic, but they are steered by smart technology and special cameras that scan the airspace in greenhouses. When the cameras detect a moth, a drone is set on a collision course with the bug, destroying the bug with its rotors. (AP Photo/Mike Corder)
Drones vs hungry moths: Dutch use hi-tech to protect crops

Drones instantly kill the moths by flying into them

Ben King scores for the Red Deer Rebels during the third period of a Western Hockey League game against the Calgary Hitmen at the Westerner Park Centrium Saturday. (Photo by Rob Wallator/Red Deer Rebels)
Rebels complete comeback to pick up first win of season

Rebels 3 Hitmen 2 (OT) The Red Deer Rebels were able to… Continue reading

Treena Mielke
Seasons changing: Hope around the corner with vaccines

The month of March is leaving its muddy footprint on the land… Continue reading

Hamilton Forge FC’s Giuliano Frano (8) heads the ball against CD Olimpia’s Jorge Benguche (9) during Scotiabank CONCACAF League 2019 second half soccer action in Hamilton, Ont., Thursday, Aug. 22, 2019. Forge FC owner Bob Young says the Canadian Premier League champions will be playing the Canadian Championship final against Toronto FC at a disadvantage. THE CANADIAN PRESS/Peter Power
Forge FC owner upset at Canada Soccer’s timing of Canadian Championship final

Winner of Canadian Championship final earns a berth in the Scotiabank CONCACAF Champions League

Team Wild Card Two skip Kevin Koe reacts to his shot as he plays Team Newfoundland and Labrador at the Brier in Calgary, Alta., on March 6, 2021. THE CANADIAN PRESS/Jeff McIntosh
Wild Card Two’s Koe beats Gushue 9-7 to hand defending champs first loss at the Brier

Gushue was a tad heavy with his final draw and Koe picked it out for the victory

(Photo by THE CANADIAN PRESS)
No regrets: Grammy-nominated DJ Jayda G on choosing beats over sciences career

TORONTO — House music producer Jayda G knows a thing or two… Continue reading

This image provided by Harpo Productions shows Prince Harry, left, and Meghan, Duchess of Sussex, speaking about expecting their second child during an interview with Oprah Winfrey. “Oprah with Meghan and Harry: A CBS Primetime Special” airs March 7 as a two-hour exclusive primetime special on the CBS Television Network. (Joe Pugliese/Harpo Productions via AP)
UK royals absorb shock of revealing Harry, Meghan interview

Anti-monarchy group Republic said the interview gave a clearer picture of what the royal family is like

Minister of National Defence Harjit Sajjan takes part in a year-end interview with The Canadian Press at National Defence Headquarters in Ottawa on December 17, 2020. THE CANADIAN PRESS/Sean Kilpatrick
Conservatives to call top Sajjan, Trudeau aides to testify on Vance allegations

OTTAWA — The federal Conservatives plan to summon two senior Liberal aides… Continue reading

Elvira D'Angelo, 92, waits to receive her COVID-19 vaccination shot at a clinic in Montreal, Sunday, March 7, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
‘It’s been a good week’: Tam hopeful on vaccines as pandemic anniversary nears

Several provinces were preparing to loosen COVID-19 restrictions on Sunday, as Canada’s… Continue reading

Mount Pearl Senior High in Mount Pearl, N.L., remains closed on Wednesday, March 3, 2021. The provincial health authority says there were 185 cases at 22 schools, including 145 infections among staff and students of one high school in Mount Pearl that was an early epicentre of the outbreak. THE CANADIAN PRESS/Paul Daly
In Newfoundland and Labrador, three ingredients made for explosive COVID-19 outbreak

ST. JOHN’S, N.L. — With her classes, three part-time jobs and a… Continue reading

Most Read