You’re online. Is your listing?

The answer is probably a "yes" if it is listed as a MLS listing with any real estate association that is a member of the Canadian Real Estate Association (CREA). This is really the minimum standard.

The answer is probably a “yes” if it is listed as a MLS listing with any real estate association that is a member of the Canadian Real Estate Association (CREA). This is really the minimum standard.

The question you should be asking yourself is the minimum standard enough? So you’re on Facebook, is your REALTOR and your listing also on Facebook? So you found this blog talking about being online and you’re reading it online, is your REALTOR talking about your listing online?

Perhaps you found this post via a link on Twitter, is your listing on Twitter?

There is being online and then there is being “ONLINE”. The typical MLS listing on the Central Alberta REALTORS Association only allows for nine photos. Nine photos is not bad but is it enough? In today’s online world the feedback is overwhelming that no 9 photos is simply not enough.

Buyers today use the Internet as their screening device before they ever get in a car with a REALTOR and physically walk through the door. In essence your first showing is online. Wouldn’t benefit both buyers and sellers if real estate listings had more and were easier to find?

What if your listing had a unique domain name such as What if that link were to take the prospective buyer to your listing showing them the information that they are looking for. Perhaps you’re like many other Internet users who type the destination of the website they want or subject into a search engine such as Google. Is your listing being found? If not why not?

Could your listing show up with Google AdWords in the paid (sponsored links)?

While their are many ways to have an expanded web presence, and we (REALTORS) all believe we have the cats meow of web sites whether they are personal sites, office, or franchise brand sites.

If you are selling today and subsequently buying think about how you use the Internet. I’m certain that the minimum exposure plan is not what you would choose if you had a choice. You have a choice.

For examples of refer to the following links:

* Basic Listing

* Full featured with address domain name

* Twitter or @pgalesloot

* Facebook

* Youtube

* Google

Your Friend In Real Estate,

— Patrick Galesloot

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