Thanks to some hungry central Albertans, the Red Deer Food Bank is receiving a healthy donation this week.
From June 11 to 17, at both Red Deer Save-On-Foods locations, 50 per cent of net proceeds from all Western Canada Family products sold were donated to the food bank.
Across Canada, Save-on-Foods collected more than $300,000 through its Share It Forward campaign, and the Red Deer stores were able to present a $3,040 cheque to the food bank Tuesday.
“Certainly at this time, and on this day, with all that’s going on in the world, it just shows our resilience with our customers, and our resilience with our team, and our resilience with our community,” said Save-on-Foods north manager Ernie Cordonier.
“Being able to have Western Family product, which is a premium product, extremely well priced. Those prices equate to good value, and we need good value. We’re giving back the proceeds from it.”
Alice Kolisnyk, deputy director of the Red Deer Food Bank, said the donation will go a long way, especially given the difficult times many are facing in the community.
“It’s awesome to get that support from the community. Red Deer is phenomenal when that call is put out. They show up, especially at this time, when we’re seeing the struggles that everybody is facing,” Kolisnyk said.