Red Deer County gives rodeo a financial boost

County council approves $50,000 sponsorship of Canadian Finals Rodeo

Red Deer County is back in the rodeo sponsorship saddle.

After some debate, council agreed in a 5-2 vote to match the $50,000 the county provided Canadian Finals Rodeo organizers last year, its inaugural competition in Red Deer after being held in Edmonton for 44 years.

“I believe that Red Deer County is rodeo country, and I can’t see us giving less than the $50,000,” said Mayor Jim Wood.

Wood said the nationally televised event provides valuable advertising for the county, which gets a booth at the trade show as part of its sponsorship.

“What it does do is it identifies that Red Deer County is a place that’s open for business.”

Related:

County sponsors CFR

County seeks more rodeo information

Coun. Christine Moore was impressed by last year’s event, which she believes provided an even bigger economic boost than the Canada Winter Games in February.

“It really fits with Red Deer County and our roots,” said Moore. “I think this is a great investment for Red Deer County.”

Also supportive was Coun. Jean Bota, who said, “This is an amazing opportunity for us and I think we should take advantage of it.”

However, some on council felt it was time to rein in the county’s financial support.

Coun. Philip Massier said the county’s $50,000 donation last year was approved as a one-time grant to help the rodeo “get off on the right foot.

“I think our objective was met.”

Massier said the $50,000 CFR sponsorship was an “awfully big ask” considering there are several other rodeo events in central Alberta and 35 community halls that would also welcome funding.

“I cannot support a $50,000 yearly ask when it initially came as a one-off,” he said.

Coun. Richard Lorenz, who also voted against the contribution, said if council supports one rodeo, it would have to sponsor others as well.

Lorenz said there were many area businesses that would step up with sponsorships. One of the criticisms he heard of last year’s event was that there were not enough opportunities for businesses to get involved, he said.

This year’s CFR runs Oct. 29 to Nov. 3 at Westerner Park.

Just Posted

‘I was bawling’: Injured Bronco’s mother stunned by his progress after surgery

The mother of a hockey player paralyzed in the Humboldt Broncos bus… Continue reading

Isolated Iceland newly vulnerable to computer scams

REYKJAVIK, Iceland — “Hi, I hope you are not busy?” The treasurer… Continue reading

Two in five indebted Canadians don’t ever expect to escape debt, says survey

TORONTO — A new survey says 40 per cent of indebted Canadians… Continue reading

Study finds microplastics in all remote Arctic beluga whales tested

VANCOUVER — A pioneering study of seven belugas in Canada’s remote Arctic… Continue reading

Federal laws at heart of western anger up for debate as Liberals begin outreach

OTTAWA — Prime Minister Justin Trudeau quickly backed up his pledge for… Continue reading

Your community calendar

Nov. 19 The Mountview Sunnybrook Community Association will hold its AGM at… Continue reading

Opinion: Progress at city hall provides good reason for optimism

In May, the City of Red Deer hired its new city manager,… Continue reading

Kelowna picked to host 2021 Brier

Kelowna, B.C., is set to host the Canadian men’s curling championship for… Continue reading

Canada wins doubles match to advance to Davis Cup semifinals

MADRID — Canada has advanced to the semifinals at the Davis Cup… Continue reading

Nova Scotia’s Barbara Hannigan already has a Grammy, but this nod is especially personal

Picking up her third Grammy nomination is wonderful in itself, but for… Continue reading

Some binge-worthy options for holiday gift season

NEW YORK — Chances are there’s at least one TV binger on… Continue reading

Humphries formally selected for USA Bobsled’s national team

Kaillie Humphries is officially part of USA Bobsled’s national team. The two-time… Continue reading

Hamilton receiver Banks leads East domination at CFL awards banquet

CALGARY — After dominating the 2019 regular season, Brandon Banks and the… Continue reading

Most Read